Trend Report: Conscious Indie Brand Focus

Written by Maria Nichol

As a team of established beauty experts, we’ve got our fingers on the pulse when it comes to knowing the latest the beauty industry has to offer. Want to be kept in the know? The Trend Report is our weekly feature where we share with you the latest launches and news across the industry; from new product launches, beauty concepts and store launches to the latest trends you need to know about. So, what’s trending in beauty this week?

AN AUTHENTIC BEAUTY CONCEPT 

authentic beauty concept sq

authentic beauty concept sq

Premium sustainable brand Authentic Beauty Concept has just launched its very first Eau de Toilette for skin and hair. Bright and uplifting, expect top notes of lemon and bergamot, with white freesia, peony and violet. Outside of their haircare range and with a much lower alcohol content, this fragrance is safe for all hair types. 

 

SPECTRUM X KATIE JANE HUGHES

spectrum brushesspectrum brushes
Vegan beauty brand Spectrum Collections have just announced their latest collaboration – a 25-piece professional brush set with makeup artist Katie Jane Hughes. Premium tools that offer precision, artistry and education at the heart of the design, these brushes are made of cream coloured synthetic bristles, complemented with gold-hued ferrules in robust copper, with the handles being made from sustainable wood. The set also includes a microfibre towel. 

 

WEDO WITH FEARNE COTTON

we do square

we do square

Eco-ethical, vegan and cruelty-free brand weDo is partnering with Fearne Cotton, sponsoring her Happy Place Podcast. Cotton is an author and podcaster, as well as being a strong advocate for healthy and sustainable living, complimenting the brand on its ethos of helping people transition to a healthier, more sustainable life. weDo have 17 products on offer, including multipurpose hybrid hair and body formulas, all no-plastic. The shampoo is one of Cotton’s favourites, with her saying “My haircare routine is quite low key. My family and I love using the No Plastic Shampoo Bar.”

Commenting on the partnership, Fearne said: “I’m so excited to be working with weDo – it’s really important to me in my regular everyday life that I use products that are vegan, ethical and sustainable and weDo ticks all those boxes.”